Minneapolis Shopify Agency
Shopify Agency in Minneapolis: Build, Migrate and Grow
We are a Shopify Plus Partner with a team in Edina. We build, migrate and run Shopify stores for Twin Cities manufacturers, retailers and direct-to-consumer brands.
Reviewed by James Ross, VP Marketing · Updated October 2026
The short answer
A Shopify agency in Minneapolis designs, builds, migrates and grows Shopify stores for businesses in the Twin Cities. Front Row is a Shopify Plus Partner in Edina. We handle themes, apps, ERP connections, migrations, search and email, and our team can meet you in person, which matters when your inventory and orders are local.
What does a Shopify agency in Minneapolis do?
A Minneapolis Shopify agency builds and runs online stores on the Shopify platform for companies in and around the Twin Cities. The work covers the storefront design, the theme code, the apps and checkout logic, the connection to your back office, and the marketing that brings buyers in. Our national page on what a Shopify agency does covers the full service. This page covers what changes when the agency is down the road from you, and why that matters for Minnesota companies.
Front Row was founded in 1973 as a manufacturers' rep agency, and we still sell into hardware, farm and home retail from our Edina office. That history shapes how we build stores. Many of our digital clients make physical products, sell through distributors and retailers, and run inventory in NetSuite or another ERP. Shopify sits in the middle of that, so we plan the store around the warehouse, the price lists and the retailer relationships, not only around the homepage. We are a Shopify Plus Partner, a Klaviyo Partner and a Google Partner.
The people who read this page are usually one of three. A manufacturer is adding direct-to-consumer sales next to its dealers. A retailer or e-commerce brand has outgrown its current platform. Or a Twin Cities company has a Shopify store that an outside developer built and no one now maintains. We start from where you are, and our Shopify service hub shows the full range of work we can take on.
+25%
top-line revenue after a Magento to Shopify migration
Mountain High Outfitters case study
+52%
orders after the same migration
Mountain High Outfitters, with cart conversion up 4.5%
30%
return Google Ads understated on a phone-heavy Shopify Plus store
A Shopify Plus brand selling customized products, July 2026
What We Deliver for Twin Cities Shopify Stores
These are the services Minneapolis companies hire us for most. Each one has a deeper national page, linked below, and each can be bought on its own.
Minneapolis Shopify Website Design
Store design built around your product mix and buyers · Custom theme builds on Dawn or from scratch · Mobile-first layouts and faster page loads
Shopify Developer Work
Custom Liquid theme edits and fixes · Shopify Functions for checkout and cart rules · Custom discount, shipping and pricing logic
Migration and Replatforming
Magento, WooCommerce and BigCommerce to Shopify · Customer, order and product data transfer · 301 redirect plans that protect search rankings
Shopify Plus
Plus store builds and upgrades · Wholesale and B2B storefronts · Checkout customization and consent tools
Back-Office Integrations
NetSuite order and inventory sync · Odoo and ERP connections · Inventory shown to shoppers from a source of truth
Growth After Launch
Shopify SEO and local search · Klaviyo email and SMS flows · Google Ads and Shopping campaigns
Who Hires a Shopify Agency in the Twin Cities
- Minnesota manufacturers adding direct sales beside dealer and retailer channels.
- Retail and e-commerce brands whose current platform has slowed down.
- Companies running Magento or WooCommerce that want a lower-maintenance store.
- Shopify merchants who need a developer they can meet and call.
- Brands whose sales close by phone or quote and need honest attribution.
Local Team
A Shopify Team You Can Meet in Edina
Our office is at 4451 W 76th St in Edina, a short drive from downtown Minneapolis, Bloomington and Eden Prairie. Most projects run by video and Slack, and we are glad to do it that way. Some steps work better in a room, and we make that easy.
We have found that the best discovery meetings happen next to the product. If you can show us the warehouse, the packing bench and the catalog binder, the build plan gets better.
- Kickoff and discovery workshops at our office or yours.
- Warehouse and fulfillment walk-throughs before we design checkout.
- Training sessions for your staff on the live store.
Our Background
Built by People Who Sell to Retailers
Front Row's retail side represents manufacturers to hardware co-ops, home improvement chains and farm retailers. We know how item numbers, price tiers and minimum advertised pricing work in those channels. That knowledge helps when a Minnesota manufacturer opens a Shopify store without upsetting the dealers who carry its line.
Our digital team builds the store, and our hardware and specialty retail practice understands the channel it has to coexist with.
- Pricing and promotion rules that respect dealer agreements.
- Product data structured the way retail buyers expect it.
- One team for the shelf and the store.
Platform
Why Minnesota Companies Choose Shopify
Shopify handles hosting, security and checkout, so your team spends its time on products and customers. The platform also has a deep app ecosystem and a clear upgrade path to Shopify Plus.
Companies on older platforms often pay for servers, patches and developer time to keep a store standing. Moving to Shopify removes most of that work, and a good migration keeps the search rankings you earned.
Process
How a Project Runs With Us
Every project follows the same arc. We scope the work, plan the data and the integrations, build in a development theme, test against real orders, and launch with a watch period.
You will see working pages early, not a reveal at the end. That keeps surprises small and keeps the budget honest.
Should a Minneapolis business hire a local Shopify agency or a national one?
Hire local when your project touches physical operations, needs in-person work, or depends on people who know the Minnesota market. Hire national when you need a narrow specialty that no regional firm offers. Most Twin Cities merchants fall in the first group more often than they expect.
Where a local agency has the edge
A store connected to a Minnesota warehouse, showroom or distribution partner gets built better when the developer has stood in the building. Local teams also answer on your schedule. A quick call at 4 p.m. on launch week is easy when the agency is in your time zone and your metro area.
| Factor | Minneapolis agency | National agency |
|---|---|---|
| In-person workshops | Easy and often free of travel cost | Travel billed or skipped |
| Understanding of local retailers and distributors | Strong | Varies |
| Time zone and response | Same day, same region | Often spread across zones |
| Specialty depth | Varies by firm | Sometimes deeper in one vertical |
How does a Shopify agency in Minneapolis build and launch a store?
A Shopify agency builds a store in five stages: discovery, design and data planning, build, testing and launch, and then growth work. For a local project, the first stage usually happens in person and the last stage runs on a monthly rhythm.
- Discovery workshop We meet at our Edina office or at your site, review your catalog, channels and systems, and write the scope together.
- Design and data plan We design the key templates and map product, customer and order data from your current system to Shopify.
- Build in a development theme We code the theme, apps and checkout logic on a copy of the store, so your live site is never at risk.
- Test and launch We test orders, taxes, shipping and integrations, then switch the domain with redirects and tracking in place.
- Measure and grow We watch revenue, conversion and search after launch, fix issues quickly and plan the next round of improvements.
Timelines depend on scope. A focused storefront redesign usually takes four to eight weeks, a full migration eight to twelve weeks, and work with an ERP, custom app or omnichannel setup twelve to sixteen weeks or more. If you are moving from another platform, our guide to Shopify migration walks through the data and redirect work.
How much does a Shopify agency cost in the Twin Cities?
Most Twin Cities Shopify projects land between a few thousand dollars for a small theme refresh and well into six figures for a Shopify Plus build with ERP integration. The range is wide because scope drives price far more than location does.
| Project type | What sets the price | Typical range |
|---|---|---|
| Theme refresh or fixes | Number of templates and custom sections | $3,000 to $15,000 |
| Custom store build | Design depth, catalog size, apps | $15,000 to $60,000 |
| Migration from Magento or WooCommerce | Products, customers, order history, redirects | $15,000 to $75,000 |
| Shopify Plus with ERP integration | Systems connected, custom logic, B2B needs | $60,000 and up |
| Monthly support and growth | Hours, channels, reporting depth | $1,500 to $10,000 per month |
These ranges are market ballparks for planning, not a quote. We quote each project case by case after discovery, as a fixed scope, hourly work, a monthly retainer or a mix, because two stores with the same product count can differ by months of work.
What a local agency changes about the bill
Local teams save money in small ways. Workshops cost no travel. Training happens in person, which cuts follow-up questions. Because we are not billing for flights, more of the budget goes into the build.
If your project involves NetSuite, read our page on NetSuite and Shopify integration before you budget, since that work often sets the whole timeline.
How do Minnesota manufacturers and retailers use Shopify?
Minnesota manufacturers and retailers use Shopify to sell direct, run wholesale ordering, and keep a clean product catalog they can share with retail partners. The state's mix of hardware, farm, home and consumer brands shapes how those stores get built.
Direct sales beside retail partners
A manufacturer that sells through Menards, Fleet Farm or Target wants a direct store without undercutting those partners. That means matching minimum advertised prices, controlling promotions, and choosing which items appear online. We have worked on the retail side of these relationships since 1973, so we plan for them.
Wholesale and dealer ordering
Hardware co-ops and independent dealers often reorder by phone or spreadsheet. Shopify Plus can host a wholesale storefront with dealer pricing, minimums and account logins, so reorders go through the same system as retail orders.
Seasonal swings matter too. Our e-commerce marketing team schedules campaigns around the same calendar retail buyers use.
What is it like to work with a Shopify agency in person in Edina?
Working in person means you can sit with the people building your store, show them the product, and settle questions in one meeting instead of ten emails. Our office is at 4451 W 76th St in Edina, close to Highway 100 and 494, and easy to reach from most of the metro.
What happens in the room
The kickoff workshop covers goals, customers, systems and risk. We bring a draft sitemap and a list of questions about your catalog. You bring someone from operations, someone from sales, and whoever owns the current website. Four hours at a table can replace weeks of back-and-forth.
- Discovery workshop at our office or at your site.
- Warehouse or showroom visit for fulfillment planning.
- Launch-week check-in with your staff.
- Quarterly reviews for ongoing clients.
You can reach us at (952) 697-6015 or through the form below to set up a first meeting.
How do you choose among Shopify developers and agencies in the Twin Cities?
Choose by evidence of similar work, direct access to the developers, and a clear plan for what happens after launch. The Twin Cities has solo freelancers, boutique studios, marketing agencies that add Shopify, and a few larger shops, and each fits a different job.
The types of providers you will meet
- Freelance Shopify developers: good for small fixes and tight budgets, thin on backup when they are busy.
- Boutique Shopify studios: strong on design, often light on ERP and data work.
- Marketing agencies with Shopify skills: strong on growth, sometimes weak on custom code.
- Full-service digital agencies: broader coverage, with design, development and marketing under one roof.
We sit in the last group, with the added background of a retail sales agency, so we can speak to both the code and the channel.
Questions to ask every provider
- Which stores like mine have you launched, and can I see them?
- Who writes the code, and will I talk to that person?
- How do you handle redirects and search rankings in a migration?
- What do you own after launch, and what do I own?
- What does a support plan cost, and what does it include?
If you already have a store that needs rescue work, our Shopify theme development page explains how we repair and rebuild themes.
How do Minnesota businesses get found online with a Shopify store?
Minnesota businesses get found through product search, local search and email, in that order of effort. A Shopify store handles national shoppers well, but it needs deliberate work to also show up for people searching in the Twin Cities.
Product and category search
Most of a store's traffic comes from searches for products. Clean titles, structured data, fast pages and well-written collection pages do the heavy lifting. Our Shopify SEO work covers these basics.
Local signals
If you have a showroom, pickup, or a service area, local search matters. We set up your Google Business Profile, add local business markup, build pages for the cities you serve such as Minneapolis, Saint Paul, Edina, Bloomington, Eden Prairie and Minnetonka, and collect reviews from real customers.
Email and repeat sales
Repeat customers cost far less to win than new ones. We connect Klaviyo email and SMS to the store, so welcome, abandoned cart and winback flows run without manual work.
What results can a Minneapolis Shopify agency show for Twin Cities brands?
A good agency shows measured results from stores it has built, with the numbers and the limits stated. Here is what we can stand behind, using client names only where the work is public.
A Magento to Shopify migration
For Mountain High Outfitters, we moved the store from Magento to Shopify while keeping the search value of its pages and carrying over customers and orders. The case study reports 52% more orders, 4.5% better cart conversion and 25% higher top-line revenue.
Custom shipping logic for heavy products
For a playground equipment brand, we built percentage-based shipping for products priced from a few hundred dollars to tens of thousands, where flat rates would have been wrong at both ends.
Attribution on a phone-heavy store
One Shopify Plus brand selling customized products closes most of its revenue by phone. In July 2026, 65% of its revenue came from phone or draft orders that Google never sees. Google reported a 3.79x return, and the adjusted ROAS was 4.94x. Google understated the return by about 30%. That is an internal analysis, not a campaign result, and it shows why measurement is part of a Shopify build.
How we measure results
- Revenue, orders and conversion rate against the prior period.
- Organic traffic and ranking for the pages that matter.
- Page speed on mobile.
- Attribution that includes phone and draft orders when they matter.
Frequently Asked Questions
Is Front Row a Shopify agency in Minneapolis?
Yes. Front Row is a Shopify Plus Partner with an office at 4451 W 76th St in Edina, Minnesota, a short drive from Minneapolis. We serve Minneapolis, Saint Paul, Edina, Bloomington, Eden Prairie and Minnetonka, and we also work with brands nationally.
How do I find a Shopify developer in Minneapolis?
Start with the work: ask for live stores similar to yours and who built them. Then confirm who writes the code and whether you can talk to them. Freelancers suit small fixes, while agencies suit migrations, integrations and ongoing growth work.
How much does Minneapolis Shopify website design cost?
A theme refresh may start around $3,000, a custom store usually runs $15,000 to $60,000, and Shopify Plus builds with ERP integration cost more. Catalog size, custom logic and integrations set the price. We quote case by case after discovery.
Can you meet in person?
Yes. Our Edina office hosts discovery workshops, and we can come to your site for warehouse or showroom visits. Build work and routine updates run remotely, which keeps costs fair. Call (952) 697-6015 to set up a first meeting.
Do you migrate stores from Magento or WooCommerce to Shopify?
Yes. We transfer products, customers and orders, plan 301 redirects to protect search rankings, and test checkout before launch. A full migration typically takes eight to twelve weeks. Our Mountain High Outfitters case study covers a Magento move.
Do you work with manufacturers who sell through retailers?
Yes. Front Row began as a manufacturers' rep agency in 1973, so we understand dealer pricing, minimum advertised price and retailer product data. We build direct stores that sit beside those channels without creating conflict.
Can Shopify connect to NetSuite or another ERP?
Yes. We have built NetSuite connections through its API that handle order conversion and inventory, and we also work with Odoo. The right method depends on your volume and how clean your data is. Integration work often sets the project timeline.
What is the difference between Shopify and Shopify Plus?
Shopify Plus is the enterprise tier. It adds checkout customization, wholesale and B2B features, more automation and higher support levels. Many Minnesota brands start on standard Shopify and move up when volume or complexity grows. We can plan that path.
How long does a Shopify project take?
A focused storefront redesign takes four to eight weeks. A full migration takes eight to twelve weeks. Projects with ERP, custom apps or omnichannel needs take twelve to sixteen weeks or more. We give a schedule in the written scope.
Will you help my store show up in Minneapolis searches?
Yes. We handle product search basics and local work, including your Google Business Profile, local markup and city pages where they make sense. Local search helps most for stores with a showroom, pickup or a service area.
Do you offer support after launch?
Yes. Many clients keep us on a monthly plan for fixes, updates, SEO, email and ad management, with no minimum commitment. You can also take over the store yourself after training. We write down what we own and what you own before launch.
What makes a good Shopify agency partner?
Look for live stores like yours, direct access to the developers, a written scope, and measured results. They also explain tradeoffs plainly.
Related Front Row Services
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