“We Exist to Help Companies Grow… Faster & More Profitably”
Our Mission
We are an omni channel, consumer good sales & marketing agency intentionally designed to do one thing… Scale Your Businesses.
With a seasoned, veteran leadership team and a nationwide network of team members immersed in their markets…
We have been ‘cultivating growth’ to record levels, year after year after year, for close to 5 decades.
Nationwide
Our Operating System:
Fast paced, high octane annual growth doesn’t happen by chance. It’s the result of a consistent, repeatable methodology designed to leverage best practices & accountability.
We utilize the EOS platform with our clients to accomplish 3 main goals:
Create a clear plan of where we are going & how we are going to get there
Drive mutual accountability and goal setting throughout both organizations
We create 1 powerful & cohesive team that is aligned for success!
Create a clear plan of where we are going & how we are going to get there
Drive mutual accountability and goal setting throughout both organizations
We create 1 powerful & cohesive team that is aligned for success!
Our Leadership Team
David Hardt
Chief Executive Officer
David Hardt, a servant leader at heart, believes a successful business comes from the health and wellbeing of his employees. He is extremely passionate about Front Row Sales and Marketing and the impact…
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David Hardt
David Hardt, a servant leader at heart, believes a successful business comes from the health and wellbeing of his employees. He is extremely passionate about Front Row Sales and Marketing and the impact that his business has in the marketplace and the communities that we live in. David is a graduate from Colorado State with a BA in Marketing- Public Relations and a minor in Sociology. And with over 23 years of experience in the Hardware business, it is no surprise that David’s business philosophy has sustained continued growth, on-going community impact, and a team of employees that share his same passion for creating and executing solutions that fuel growth.
David’s passion for people is a lifestyle. In his spare time, David coaches Edina Girls Softball and Edina Boys Baseball, and serves as a mentor for the teams that he coaches on and off the field. David is a steward in our community that encourages and allows his employees time to volunteer at Habitat for Humanity, a foundation that builds houses for those in need and additionally allows each employee in the organization a give back day to volunteer at a place of their choice each year. David is a family man that enjoys spending time with his wife and 3 kids, whether they are attending a sporting event, outdoor activities, or watching the greatest sports team on earth (the Green Bay Packers, Milwaukee Brewers, Milwaukee Bucks, Wisconsin Badgers), he is always up for an adventure!
Mike Cooney
Vice President of Business Development – Distribution and Retail
Mike Cooney, VP of Business Development for our Retail and Distribution channels, started his career as a manufacturer’s rep in 1998. In 2011, Mike founded his own agency, MC Sales and Consulting, which…
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Mike Cooney
Mike Cooney, VP of Business Development for our Retail and Distribution channels, started his career as a manufacturer’s rep in 1998. In 2011, Mike founded his own agency, MC Sales and Consulting, which merged with the Front Row family in 2016.
Mike is a natural leader and strategist who engages his best-in-class team to drive top and bottom-line growth for our vendor partners and customers. In his years of experience, he has learned the importance of win-win scenarios and that quality people make the difference. Mike believes our team is a family and works hard to cultivate a culture that facilitates personal and professional growth for his teammates.
Outside of work, Mike enjoys spending quality time with his wife and two boys. He spent several years coaching his son’s youth sports teams and believes the life lessons learned in sports directly translate to the business world. He is an avid golfer and a talented cook that enjoys all things BBQ.
Wayne Morgan
Vice President of Business Development – Home Center, Field Implementation, and EOS
Wayne Morgan, division leader of Front Row Sales and Marketing’s Home Center and Service team, is a graduate from Concordia University, with his BA in Business Management and…
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Wayne Morgan
Wayne Morgan, division leader of Front Row Sales and Marketing’s Home Center and Service team, is a graduate from Concordia University, with his BA in Business Management and Communications. Born in England, and as an avid traveler, and with his diverse-cultural background, Wayne enjoys meeting and maintaining relationships with people from all over the United States and worldwide.
Since 1996, Wayne has worked as a specialized sales agent in the hardware industry and continued working on the manufacturing side in sales management for several electrical industry leaders such as Gardner Bender, Klein Tools, and Southwire. For 20 years, his primary focus has been in the home center channel – Menards, Lowe’s, and Home Depot. In 2016, Wayne joined the Front Row family and currently manages our home center channel.
With Wayne’s passion for people, he decided to work in an environment that would continue to allow him to travel, to connect with talent all throughout the United States and drive top line business sales for the vendors and customers that he and his team serve. It is no surprise that in his spare time, Wayne and his family, wife, daughter, and son, venture out and travel to embrace new cultures and visit new countries across the globe.
Savannah Archambault
Vice President of Finance
Savannah Archambault, Vice President of Finance & IT, started her finance career in 2010, and since has held senior level finance positions. In 2015, Savannah graduated with her MBA from University…
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Savannah Archambault
Savannah Archambault, Vice President of Finance & IT, started her finance career in 2010, and since has held senior level finance positions. In 2015, Savannah graduated with her MBA from University of St. Thomas and joined Front Row Sales and Marketing in summer 2022.
Savannah is a leader who dives straight into projects and company initiatives due to her tenacious nature. She leads with a sense of enjoyment, hard work and play. Savannah leads the strategy and financial growth for Front Row Sales and Marketing, and recently acquired the IT division under her team.
In her spare time, she spends time with her husband and her son, and enjoys going to her son’s sporting events. In the warmer months, Savannah enjoys spending time outside on the lake and gardening. Savannah has volunteered as the Director of Technology, at Westonka Youth Baseball League, and currently volunteers as the Treasurer at Westonka Youth Basketball Association.
Brian George
Director of Industrial Sales
Brian George, Director of Industrial Sales, has led the Industrial Sales Department at Front Row Sales and Marketing since 2014. Brian started his career working at Fastenal and quickly became hooked once he….
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Brian George
Brian George, Director of Industrial Sales, has led the Industrial Sales Department at Front Row Sales and Marketing since 2014. Brian started his career working at Fastenal and quickly became hooked once he started helping distributor sellers solve their problems. Brian is known for helping suppliers grow sales in their businesses.
Brian’s top skills are communications, planning, sales, and surrounding, leading, and coaching teams to be the best in the industry. Brian has a bachelor’s degree in Mass Communications and Advertising from Winona State University and is certified as a welding professional.
In his spare time, Brian enjoys spending his time with his family, (wife, daughter, and son), and ice fishing, mountain biking and hunting.
Kevin Borer
Director of Inside Sales
KB, Director of Inside Sales, has led the Inside Sales Department since 2018 at Front Row Sales and Marketing and has been in the sales and buying industry for 35 years. Kevin is known for his organization…
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Kevin (KB) Borer
KB, Director of Inside Sales, has led the Inside Sales Department since 2018 at Front Row Sales and Marketing and has been in the sales and buying industry for 35 years. Kevin is known for his organization, negotiation skills, and, leading, coaching, engaging and inspiring employees. Kevin is a coach and teacher supporting his direct reports and guides them on the ins and outs of the hardware industry, sales, and Inside Sales operatives.
Kevin leads and manages both the Minneapolis, MN, and the Indianapolis, Indiana Inside Sales personnel.
In Kevin’s spare time he vigorously plays hockey, golfs, bikes, camps, hikes and enjoys a good read. Kevin is known for putting a smile on the face of his team and others that surround him. He has shared 40 + wonderful years, and 3 children with his dear wife Ellen and knows how to enjoy the small things and small laughs in life.
Craig Lynch
Director of Retail and Farm Ag Sales
Craig Lynch, Director of Farm Ag, has led the Farm Ag Department at Front Row Sales and Marketing since 2018, holds an associate degree in Business Management, and has over 20 years of…
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Craig Lynch
Craig Lynch, Director of Farm Ag, has led the Farm Ag Department at Front Row Sales and Marketing since 2018, holds an associate degree in Business Management, and has over 20 years of sales and industry experience from both the retail and manufacturing side of the business.
Craig’s top skills include sales, being attentive to the needs of his customers, and leading and showcasing those attributes with his team. He enjoys problem solving and implementing creative solutions for his customer base. Craig coaches and inspires his team to bring vendor products to market.
In his spare time, Craig enjoys spending time with his wife, Heather, and their dog Peanut. Craig and his wife Heather have continued to foster dogs from Korea on and off throughout the past years. Craig is an avid golfer, with a mean swing, but his biggest joy and hobby of all time is traveling and seeing new places!
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