Influencer marketing occurs when brands collaborate with influencers to market their products or services. Implementing influencer marketing can make your brand more visible to new customer bases.
Where to Find Influencers
Pinterest
- Inexpensive compared to Instagram or YouTube
- Pinterest has millions of users
- It’s hard for pins to go viral
Instagram
- Lots of available tools and analytics
- The most developed and used influencer platform
- Several content types like posts, stories, videos, etc.
- Due to its popularity, Instagram can be expensive
- High competition
Facebook
- Video and unboxing content works best
- Not as many resident influencers compared to other social media platforms
YouTube
- Best for video content that can generate a lifetime of sales
- The most expensive platform
- High entry standards
Amazon
- Variety of influencers
- Affordable
