Front Row Spotlight: Paid Media Management
Exponential business growth comes with paid media management from Front Row. Front Row’s paid media management helps your brand through targeted advertising, increased brand awareness, and better ROI. Paid media encompasses paying for ads on media channels and websites to target specific audiences. This is a quick and efficient way to meet your customers’ needs. […]
Amazon Brand Registry – Everything You Need to Know About
What is Amazon Brand Registry? Brand Registry is a program that helps brands to protect their IP, manage their listings, and access additional tools within Amazon. It is free to enroll in. What are the Requirements? To be eligible to enroll in in brand registry you must have an active registered trademark in each country […]
Amazon Merch on Demand
Overview for Amazon Merch on Demand Amazon Merch on Demand is a print-on-demand program that allows you easily upload your artwork to be printed and sold on Amazon. Upload your artwork Set a list price Amazon will print your design Fast shipping with Amazon Prime Earn monthly royalties How Does it Work? First sign up […]
Low Inventory Fee and More Amazon Fee Changes in 2024
Amazon is making big fee changes in 2024 including adding a low inventory fee. Amazon announced these changes on December 5th of 2023. The addition of a low inventory fee on Amazon will have a substantial impact on sellers of every size. Sellers will be charged if they do not keep the stock levels that […]
Managing Amazon Creative Assets
Utilizing Amazon Creative Assets benefits sellers by allowing them to store and organize their assets more efficiently. Amazon Creative Assets can be found under Creative Tools in the Amazon Advertising Console. Using Amazon Creative Assets allows sellers to view and manage their assets in one central location. This lets sellers easily re-use content in multiple […]
Amazon Sponsored Ads: Automatic Targeting Match Types
Optimized ads generate more sales and traffic as well as increase the organic sales ranking of your products on Amazon. When potential customers search for products on Amazon, they are shown relevant sponsored ads based on the search terms they use. Using Automatic Targeting in Amazon Sponsored Ads offers a variety of match types that […]
Sponsored Product vs. Sponsored Brand Ads: Amazon Advertising
As an Amazon seller you have likely explored advertising to boost your product visibility and increase sales. Two prominent advertising options on Amazon are Sponsored Product Ads and Sponsored Brand Ads. Understanding the differences between these two ad formats is crucial for maximizing your advertising efforts and driving success on the platform. In this blog […]
Connect Your Advertising Goals with Amazon Ad Optimizations
Four main advertising goals for developing a successful Amazon Ad Campaign are: awareness, consideration, conversions, and loyalty. Aligning your advertising goals with the customers’ journey will help you achieve success with your amazon ads campaigns. Awareness Goals – Prioritize expanding your audience to enhance brand recognition and product discovery. Consideration Goals – Target shoppers that […]
