Managing Amazon Creative Assets

Utilizing Amazon Creative Assets benefits sellers by allowing them to store and organize their assets more efficiently.

Amazon Creative Assets can be found under Creative Tools in the Amazon Advertising Console. Using Amazon Creative Assets allows sellers to view and manage their assets in one central location. This lets sellers easily re-use content in multiple places on Amazon which can help with brand consistency. It also allows sellers to locate and upload new assets quickly.

Who Can Use It?

  • Vendors
  • Sellers
  • KDP Authors

Upload Creative Assets

Sellers can upload creative assets directly to their library from their computer or cloud storage which includes Google Drive, Dropbox, and One Drive. Assets that are uploaded using Amazon Sponsored Ads, Amazon Brand Content, and Amazon A+ Content will also show up in your asset library.

Amazon Creative Assets Features

Sellers can submit their creative assets for ad policy moderation. You can submit content for moderation by selecting assets and hitting request moderation in the right corner, above the content grid or by clicking on individual assets and hitting request moderation on the right side of the page. After you request moderation Amazon will let you know if your content is approved after 72 hours.

Get access to professional images for free. By clicking on get free professional images sellers can search stock photos to find lifestyle images to use in their creative assets.

If you have assets that you do not want to use, you can archive them. Assets that are archived will no longer be available to be used again. They will still show up in the archived assets section of creative tools. If you want to permanently delete assets, you have to contact Amazon ads support.

Filter Creative Asset Searches

To find assets quickly the drop-down filter menu has the following categories:

  • Ad policy approved
  • Type
  • Program
  • Dimensions
  • File format
  • Size
  • Date Uploaded
  • Moderation Status
  • Campaign name
  • Store name
  • Archived
  • Accounts
  • Brands