Strategies to Combat Shopping Cart Abandonment

Cart abandonments can happen frequently with unsatisfied users, but there are ways to reduce the number that occur. Increasing rates of carb abandonments can skew your inventory rates or make users unsatisfied.


Common Reasons for Cart Abandonment

  • Mandatory account creation
  • A confusing checkout process
  • No discounts
  • Unexpected shipping costs
  • Longer than expected delivery times
  • Payment security concerns


How To Reduce Cart Abandonment

  • Provide checkout options
    • Let users skip account creation
  • Include thumbnails of products
    • Include product summary or key specifications
  • Progress indicators on checkout page
    • Provide visual reinforcement
  • Cost transparency
  • Show total savings at checkout
  • Offer several payment options