Leveraging Shopify’s Analytics for Business Growth

To stay competitive in today’s digital marketplace, you have to do more than simply have a quality product. As a business owner, you need to understand the analytics associated with your business. Shopify has several solutions that will help you understand your business data. Oftentimes, they have real-time data that can illuminate your store’s performance and customer behavior, as well as uncover any opportunities for advancement.


Top Tips for Shopify’s Analytics

  • Review your dashboard
    • The dashboard offers a snapshot of critical metrics like sales, traffic, and conversion rates.
    • Start each day reviewing your dashboard.
    • Use it as a compass to dig deeper into the data.
  • Look at customer behavior
    • There are people behind your clicks, and they have specific intentions when they visit your store.
    • Discover their preferences, what products they interact with, how long they spend on your site, etc.
    • Create the perfect user experience by understanding what your customers do and do not enjoy about your store.
  • Segment your audience
    • You don’t have just one customer; you have hundreds of customer varieties.
    • Segment your audience based on demographics, purchase history, location, etc.
    • Create tailored messages for each demographic.
  • Create high-performing marketing channels
    • Use ecommerce analytics to understand your best performing channels.
    • Track the channels that bring in the most traffic and sales.
    • Try and replicate your results in other marketing channels.