Cross-border E-commerce: Expanding Your Business to International Markets

Cross-border E-commerce is the process of selling trade items to consumers overseas. Both physical stores and online platforms can participate in cross-border E-commerce. 

Why Cross-Border E-Commerce Is So Important

  • International opportunities
    • Increase your brand awareness to oversea markets
    • Gain an edge over your domestic competitors
    • Gain access to more customers
  • Year-round demand
    • Utilize different market cycles based on global trends
    • Collect data to make more informed decisions about seasonal demand
  • Sell products with low domestic demand
    • Products that sell poorly domestically may sell better in international markets
    • Transfer slow moving inventory to somewhere they’re better utilized and make room for faster moving inventory
  • Build solid customer relationships
    • Expand your customer base with cross-border E-commerce
    • Foster trust with customers based on your global performance


First Steps of Cross-Border E-Commerce

  • Find markets that work with your business
    • Identify markets favorable to your current products or services
    • Expand your business one market at a time
  • Check legal requirements and restrictions
    • Different countries have varying restrictions and legal requirements on specific products. Have your legal team research the required documentation and guidelines for your products
    • Some products may be restricted in specific areas or countries
  • Research local currencies and taxes
    • Research the tax requirements for each location
    • Be prepared to handle foreign and domestic taxes
  • Utilize third-party logistics services
    • Ask if your domestic shipping company handles international shipping requests
    • Find a shipping service that will ship to your intended markets and handle delays