Conducting an eCommerce migration takes a lot of time and careful planning, no matter the size of your business. Data migration requires a lot of skill and technical knowledge to have a seamless transfer. Even if you do plan, many things could go wrong.
Most Common Pitfalls
- Not creating an SEO plan.
- Migrating data can lower your SEO score and decrease your organic traffic.
- Have an SEO specialist audit your current rankings and pages in preparation for the data migration.
- Create a plan for any 404 errors.
- Plan for 301 redirects.
- Monitor your SEO ranking during the migration.
- Not cleaning up your data.
- Audit your current pages and delete any pages that aren’t still in operation.
- Prevent errors in product mapping, options, images, and inventory by reviewing your data after the migration.
- Third-party apps can automate all data transfer.
- Ignoring security.
- During data migration, your business is at risk from cyber criminals.
- Private business and customer data can be lost in the transition.
- Consider who has access to your data and make sure they have proper security clearance while handling the data.
- Backup your data in case of a security breach.
- Assuming apps will work correctly.
- If you are using new apps, make sure they are trustworthy and properly work. Security is a high priority when it comes to using new apps.
- Use recommended and popular apps because they are more guaranteed to work correctly.
- Attempting the data migration yourself.
- If you’re a computer pro, you should have no problem transferring data.
- If you’re not a computer pro, hiring a data migration specialist can prevent a lot of headaches.
- Re-platforming requires a lot of knowledge in coding, development, and security.
