We recently sat down with Wayne Morgan, Front Row’s Vice President of Business Development, for a candid interview covering his incredible career journey and deep industry insights. With over two decades of experience in the home center channel, Wayne shared how he got his start, how the retail landscape has dramatically changed, and the strategic approach his team takes to maintain strong relationships with major retailers.
Insider Insights You’ll Find in the Interview:
- Career Path:Â Wayne’s journey from early sales to becoming VP of Business Development at Front Row.
- Industry Evolution: How the home center channel (Lowe’s, Menards, Home Depot) has transformed over the last 20 years.
- Relationship Building:Â The successful strategies Wayne’s team uses to build strong partnerships with major retailers.
- Leadership & Mentorship:Â His approach to developing and empowering the Front Row team.
- The Quickfire Round! Coffee or tea? Window or aisle? Plus, the best career advice he’s ever received.
Whether you’re interested in sales leadership, retail strategy, or just getting to know the man who travels extensively (and yes, we asked if he was really born in England!), this interview is a must-watch.
Watch the Full Conversation Now!




