The Approach
We took a focused approach that prioritized high-impact campaigns while maintaining their essential automated flows. Rather than trying to do everything at once, we strategically balanced resources between developing standout campaigns and keeping their foundational flows running smoothly.
The Results:
+132%
+36%
9%
68%
32%
Campaign Magic
One particularly successful campaign we developed became the star of the show, driving the majority of the month’s impressive growth!
The Automated Foundation
While we focused on campaigns, the automated flows continued to deliver:
- Abandoned cart reminders remained reliable revenue generators
- Welcome series emails maintained steady performance
The Lesson
Sometimes a laser-focused approach yields the best results. For this business, our strategic decision to prioritize campaign development while maintaining essential flows created dramatic month-over-month improvement. A single well-executed campaign transformed their entire marketing performance!
