INSIDE SALES

Growing Retail Market Share

Project Brief

For many years, a large consumer goods brand thought they had maximized their market share in the channel. With a new management team in place, they set out to challenge that thought process and hired Front Row to ignite sales for their mature legacy retail business.

The Goal

Leverage our national sales force, implementation and inside sales teams to reinvigorate the business and capture additional market share.

The Approach

Using our ‘Keys to Success’:
 
  1. We pride ourselves on being product and channel experts that deliver maximum effort and efficiency. We designed and implemented a detailed internal & external product training program 
  2. Attention to Detail: We crafted standard operating procedures for the brand, inside/outside sales, logistics / operations & implementation in a plan designed for Win/Win outcomes for all parties.
  3. Teamwork: We mutually developed & executed a nationwide sales playbook designed for success.

Today:

+73%

Annualized Business Growth

Ongoing
Success

In using FR keys to success, this powerful brand has grown 73% from our starting point a few years ago, and is still growing…

Testimonials

See What Our
Customers Are Saying

-Tom Heeren, Director of Sales
Stanley, Black & Decker
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“Front Row is the ‘Best of the Best’ of the Industry”
-Derek Archambault, CEO
Archambualt Criminal Defense
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“Working with Front Row was incredible - they handled everything. I can only imagine how stressful it would have been without them. ”
-Chuck Ellis, Director of Sales
Harris Products - A Lincoln Electric Company
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“Their customer 1st mentality with everything they do is a rare find.”
-Tom Heeren, Director of Sales
Stanley, Black & Decker
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“Front Row is the ‘Best of the Best’ of the Industry”
-Derek Archambault, CEO
Archambualt Criminal Defense
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“Working with Front Row was incredible - they handled everything. I can only imagine how stressful it would have been without them. ”
-Tayor Newton, Owner/CEO
Tella Couture
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"I highly recommend Front Row for their outstanding work and commitment to delivering impactful results in the realm of email marketing."
-Eric Borgstrom
Williams Railing
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"We appreciate the proactive approach Front Row Sales and Marketing has when providing solutions to our customers. There team continues to be coachable, and very professional. We truly consider FRSM an extended partner instrumental to our success."
-Shawn Travis
Aqua Tile
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"The Front Row Team has been awesome to work with, they are ROCK STARS!"
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