The Approach
We created a strategic plan that everyone could get behind. Our team fine-tuned send timing based on actual engagement patterns, updated trigger conditions, implemented smarter targeting through improved conditional splits, added dynamic content for greater relevance, and strategically repositioned high-performing emails based on 30-day user behavior.
The Results:
+17%
75%
+20%
+29%
+263%
+324%
+353%
What's Next
We’re currently putting the finishing touches on brand new graphics and templates through a collaborative review process. The best part? These numbers came before the visual refresh, suggesting even better performance ahead!
The Lesson
Data-driven flow optimization outperforms one-off campaigns when it comes to sustainable revenue growth. This client’s exceptional results with retention efforts (just look at those winback and thank you numbers!) shows how powerful targeted automation can be.
