EMAIL MARKETING MAGIC

Creating Flows That Convert

Project Brief

This e-commerce brand came to us with a common problem – they had a solid customer base and steady stream of new visitors, but weren’t maximizing revenue from their email marketing.

The Goal

We rolled up our sleeves and gave their email and SMS flows a complete makeover. We didn’t just tweak a few subject lines – we dug into the data to find exactly when customers were most likely to engage, revamped their trigger logic, created smarter personalization paths, refreshed their visuals, and strategically repositioned their highest-converting emails based on real customer behavior.

The Results:

+40%

Overall revenue jumped 40% compared to the previous year

+130%

Their welcome series performance shot up 130% in just one month

+69%

Abandoned cart reminders became 69% more effective

+93%

Browse abandonment emails improved by a whopping 93%

+347%

SMS welcome messages saw an incredible 347% increase

+32%

Even their replenishment flow grew by 32% year-over-year

The Lesson

Sometimes the biggest gains come from optimizing what you already have. By analyzing real customer behavior and making strategic adjustments to timing, logic, and creative elements, we transformed their existing marketing automation from good to exceptional. The results speak for themselves!