The Approach
- Logo + Brand Identity Design: The primary focus of the brand identity and website design was to fill the gap in the criminal defense sector for friendly and approachable websites. The brand identity embraced long-standing legal traditions while avoiding the clichéd imagery of scales and books, creating a more inviting and modern feel.
- Website Design: Design an approachable website using local imagery and professional headshots to build trust from the moment users arrive. Carefully crafted copy provided by the client to ensures his voice resonates with visitors throughout their experience.
- Website Development: Ensure a responsive, mobile-first website with sticky headers for one-click free consultations and an easy-to-access form, so the client can promptly respond to inquiries.
The Results:
The client has successfully launched his business, attracting clients with his new brand and identity. His services and website quickly gained popularity, establishing a strong foundation for future growth.
Client Testimonial
“Starting a new business is a scary thing, particularly for someone who knows nothing about design or marketing. Working with Front Row was incredible – they handled everything. I can only imagine how stressful it would have been without them. I got regular updates on how the work was going. At each step they gave me several design options to choose from. They incorporated my feedback and ultimately built me a brand that was even better than I had envisioned.
Everyone was friendly, professional, and extremely responsive to my many questions. In the end, I wound up with a great brand that I feel proud of and that truly represents what I want my business to be. And thanks to the great work of their team, my website started generating phone calls far quicker than I had hoped! My new business is already off to a good start, and I truly have Front Row to thank for it.“
– Derek Archambault, Owner/Criminal Defense Attorney
