The Approach
- Creative Development: Designed engaging visuals and crafted concise ad copy to emphasize the cooling power and energy efficiency of the air conditioners.
- Audience Research: Identified top demographics most likely to purchase air conditioners during summer, focusing on their interests, behaviors, and location data.
- Regional Targeting: Targeted ads to the hottest regions, ensuring that the campaign reached areas with the highest demand for cooling solutions.
- Optimization & Monitoring: Continuously monitored ad performance, refining targeting and creative elements to maximize engagement and achieve a strong return on ad spend (ROAS).
The Results:
443k
The ads were displayed 443,300 times across social platforms
11k
Our ads drove 11,000 clicks to the product website
+362%
Increase in total sales
+356%
Increase in total units sold
ROI (Return of Investment)
The social media campaign yielded impressive returns, with product ads displayed over 443,000 times. This strategic effort resulted in a remarkable 362% increase in total sales, while total units sold surged by 356%. These results demonstrate the campaign’s effectiveness in driving both online and in-store sales, significantly enhancing overall revenue during the peak summer months.
