SOCIAL MEDIA CAMPAIGN

Electrical Products & Solutions

Project Brief

Our agency was tasked with creating a targeted social media ads campaign to drive traffic to product listings on Amazon and boost sales. This included developing engaging visuals, ad copy, and a strategic targeting approach across Meta.

The Goal

We focused on reaching potential customers through demographic and interest-based segmentation while optimizing ad performance to ensure a strong return on ad spend (ROAS). The campaign aimed to increase visibility, drive conversions, and delivered measurable sales growth on Amazon.

The Approach

  1. Creative Development: Designed eye-catching visuals and crafted concise, persuasive ad copy that highlighted product benefits and features to capture attention.

  2. Audience Research: Identified and targeted the top demographics most likely to purchase, focusing on their interests, behaviors, and purchasing habits.

  3. Ad Placement & Launch: Deployed ads across key social media platforms like Facebook, Instagram, and TikTok, tailoring placements for maximum engagement.

  4. Performance Optimization: Monitored campaign metrics closely, adjusting targeting and creative elements to ensure a high return on ad spend (ROAS). 

The Results:

688K​

People saw the ad, thus increasing brand visibility

17,714K

Clicks from the ad to the product website

20,751K

Interactions such as likes, picture views, comments, shares, and website links

ROI (Return of Investment)

 

The social media campaign generated significant brand awareness and drove over 17,000 visitors to the website. The ads were displayed to users a remarkable 1,057,267 times, demonstrating the campaign’s effectiveness in reaching a broad audience and enhancing overall visibility during the targeted period.